AITRA Technologies

AITRA Campaigns

Give the right people a good reason to talk with you.

What this is about

Sending more messages does not create more business if they go to the wrong people or say nothing useful.

AITRA Campaigns helps choose who to contact, prepares messages you can support and makes sure each reply leads somewhere useful. AITRA can run the agreed work for you, work alongside your team or support your team while they operate it.

Before you contact anyone

  • Know why the message may matter to them
  • Make sure you can support what you say
  • Choose a suitable way and time to contact them
  • Agree when AITRA should stop

Before anything is sent

  • Remove duplicate and excluded contacts
  • Check that contact is okay
  • Review the message and what happens next
  • Require your approval

When somebody replies

  • Keep the reply with the earlier history
  • Complete the agreed next step or notify your team
  • Close poor matches politely
  • Use the result to improve the next campaign

Other ways AITRA can help